Welcome to Almen. This Privacy Policy describes how Almen ("Almen", "we", "us", or "our") collects, uses, and discloses your information when you use our website, mobile application, and AI-powered fashion services (collectively, the "Service").
By using Almen, you trust us with your data. We are founded by a team of three engineers and designers who value privacy as much as aesthetics. This document explains exactly what happens when you upload a photo to get a fit check.
Key Takeaway: We use your photos specifically to provide AI fashion feedback. We do not sell your personal photos to third-party advertisers.
1. Information We Collect
To provide you with personalized fashion advice, we collect different types of data:
A. User-Provided Information
- Personal Identifiers: Name, email address, and username when you join our waitlist or create an account.
- User Content (Photos): Photos you upload of yourself ("Selfies") or your clothing items ("Outfit Checks") to generate AI suggestions.
- Physical Attributes: Data you voluntarily provide such as height, body type, skin tone preference, and style goals (e.g., "Quiet Luxury", "Streetwear").
B. Automatically Collected Data
- Device Data: IP address, browser type, and operating system info to ensure the app renders correctly on your device.
- Usage Data: How you interact with the app (e.g., which recommendations you save or discard).
2. How We Use Image Data & AI
Almen is built on Artificial Intelligence. When you upload a photo, the following process occurs:
- Analysis: Our AI algorithms analyze the image to identify clothing items, fabrics, colors, and fit.
- Feedback Generation: The system compares your outfit against our style database to generate a "Almen Score" and written suggestions.
- Model Improvement: We may use de-identified (anonymized) image data to train and improve the accuracy of our fashion models.
3. Sharing of Information
We are not in the business of selling your data. We only share information in the following limited circumstances:
- Service Providers: We use trusted third-party cloud providers (e.g., AWS, Supabase) and AI processing APIs to host the service and run the algorithms. These providers are bound by strict confidentiality agreements.
- Legal Requirements: If required by law, court order, or government regulation.
- Business Transfers: If Almen is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. Data Security
We implement industry-standard security measures, including encryption in transit and at rest, to protect your personal information. However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
5. Your Rights
Depending on your location, you may have the following rights regarding your data:
- Access & Correction: You can request a copy of the data we hold about you.
- Deletion: You can request that we delete your account and associated photos from our servers.
- Opt-Out: You can opt out of marketing communications at any time.
6. Third-Party Links
Our Service may contain links to third-party websites (e.g., links to buy recommended clothes). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies.
7. Changes to This Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
8. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact the founding team at:
Email: hello@almen.in
Address: Mumbai, India